Michael Schupbach,
is a character designer, creative director, and a lifelong nostalgia junkie. This site his his place to post stickers, shirts, and print-on-demand oddities for people who love to love what they love.
Silly Side Hustles is a love letter to forgotten toy aisles, VHS cartoons, and pop culture plotlines that still play in your head.
Every design is a mashup, an homage, or an inside joke—crafted with care, not irony. It’s about honoring the weird stuff that shaped us. The shows we taped. The stickers we scratched and sniffed. The shows that made us want to grow up and make shows just as good, if not better.
“The defining characteristic of being a nerd is that we love things. and we all love those things so much that we travel thousands of miles to be around people who love them the way we do. That’s why being a nerd is awesome.”
“Nostalgia is a powerful drug. Under its influence, ordinary songs take on dimensions and powers, like emotional superheroes.”